Dr Keith O'Brien is AI Change and Adoption Lead at the AA, where he helps a 7,500-person organisation build the capacity and judgement that make AI adoption work. He holds a PhD in experimental psychology, specialising in decision-making, and has spent fifteen years applying behavioural science in consulting and digital innovation. His focus is a simple question: how can leaders and organisations who know they need to change, adapt reliably? Keith is Honorary Fellow for Innovation & Impact at the Behavioural AI Institute in Paris, and co-founder of the consultancy Adaptable Minds.