How to activate sleeping SATS members

Inactive customers become unprofitable customers in the long run - this is how we got them back.

Results
16/28
Experiments were successful.
Results
50%
Increased activity by challenging “all or nothing” thinking.
Results
30%
Increased activity by offering a small discount for people who worked out four times a month.

Results

16/28

Experiments were successful.

Results

16/28

Experiments were successful.

Results

50%

Increased activity by challenging “all or nothing” thinking.

Results

50%

Increased activity by challenging “all or nothing” thinking.

Results

30%

Increased activity by offering a small discount for people who worked out four times a month.

Results

30%

Increased activity by offering a small discount for people who worked out four times a month.

Process

We combined behavioral science and SATS´s data on their customers activity. Based on these insights, we developed four behavioral segments of passive members to be able to customize measures and messages. Each intervention was tested through A/B experiments and continuously adjusted.

"We are competing with Netflix and Instagram for people's time. That's why we also have to use psychological tools to get them in the door."

Mette Liset, Nordic Business Development Manager, SATS