Our behavioral framework

Identify

Identify and understand the real behavior and the desired behavior in the right context.

Define

Formulate and prioritize hypotheses of interventions that can lead to the desired outcome.

Develop

Produce measurable interventions that are tested in practice.

Evaluate

Understand what affects behavioral change and how to implement and scale.

Refine

Continuous optimization and adjustment of interventions.

Scale

Implement the most effective interventions in full scale.

Understand

Define

Develop

Test

Evaluate

Scale

Understand

Identify and understand the real behavior and the desired behavior in the right context.

Define

Formulate and prioritize hypotheses
of interventions that can lead to the desired outcome.

Develop

Produce measurable interventions that are tested in practice.

Test

Small-scale interventions with continuous feedback and effect measurements.

Evaluate

Understand what really affects behavioral change.

Scale

Implement the most effective interventions in full scale.

Understand

Define

Develop

Test

Evaluate

Scale

Understand

Identify and understand the real behavior and the desired behavior in the right context.

Define

Formulate and prioritize hypotheses
of interventions that can lead to the desired outcome.

Develop

Produce measurable interventions that are tested in practice.

Test

Small-scale interventions with continuous feedback and effect measurements.

Evaluate

Understand what really affects behavioral change.

Scale

Implement the most effective interventions in full scale.

Our iterative approach involves rapidly testing and refining solutions in real-world settings. This ensures solutions that are flexible, effective, and lead to long-term results like increased customer value, reduced churn, better employee adaptation, and improved decision-making.

Based on Nesta x BIT

Ethics

Information about behavior and decision-making can be misused, then referred to as manipulative design or sludging. Therefore, it is important for us at Nudgelab to take ethical considerations that put the individual's needs and their best interests first.

1. Transparency
2. Easy to choose something else
3. Lead with good intent

Sunstein & Thaler, Nudge, 2008

AmosNL

AmosNL delivers AI-driven predictions from science research, customer insights, and synthetic behavioral segments, enabling measurable behavior change and results for your business.

Science Based
We dive into research literature to identify the most effective and evidence-based interventions for your unique context.
Tailored Insights
These interventions are com-bined with specific information about your company, relevant news landscapes, and behavioral psychological insights.
Tested Predictions
Finally, we test these interventions on synthetic behavioral segments, which are modeled based on your context and extensive research data.

Science Based

We dive into research literature to identify the most effective and evidence-based interventions for your unique context.

Science Based

We dive into research literature to identify the most effective and evidence-based interventions for your unique context.

Tailored Insights

These interventions are combined with specific information about your company, relevant news landscapes, and behavioral psychological insights.

Tailored Insights

These interventions are combined with specific information about your company, relevant news landscapes, and behavioral psychological insights.

Tested Predictions

Finally, we test these interventions on synthetic behavioral segments, which are modeled based on your context and extensive research data.

Tested Predictions

Finally, we test these interventions on synthetic behavioral segments, which are modeled based on your context and extensive research data.

You get a pretested set of predictions that allow you to make confident, data-driven decisions for your next behaviour change project, that minimize cost and uncertainty while maximizing the impact.

Ready to try?

Work with us: hei@thenudgelab.no

Waldemar Thranes Gate 98B

Our behavioral framework

Identify

Define

Develop

Evaluate

Refine

Scale

Understand

Define

Develop

Test

Evaluate

Scale

Understand

Define

Develop

Test

Evaluate

Scale

Our iterative approach involves rapidly testing and refining solutions in real-world settings. This ensures solutions that are flexible, effective, and lead to long-term results like increased customer value, reduced churn, better employee adaptation, and improved decision-making.

Ethics

Information about behavior and decision-making can be misused, then referred to as manipulative design or sludging. Therefore, it is important for us at Nudgelab to take ethical considerations that put the individual's needs and their best interests first.

1. Transparency
2. Easy to choose something else
3. Lead with good intent

AmosNL

AmosNL

AmosNL delivers AI-driven predictions from science research, customer insights, and synthetic behavioral segments, enabling measurable behavior change and results for your business.

AmosNL delivers AI-driven predictions from science research, customer insights, and synthetic behavioral segments, enabling measurable behavior change and results for your business.

You get a pretested set of predictions that allow you to make confident, data-driven decisions for your next behaviour change project, that minimize cost and uncertainty while maximizing the impact.

You get a pretested set of predictions that allow you to make confident, data-driven decisions for your next behaviour change project, that minimize cost and uncertainty while maximizing the impact.

Work with us: hei@thenudgelab.no

Waldemar Thranes Gate 98B

LinkedIn

Work with us: hei@thenudgelab.no

Waldemar Thranes Gate 98B

LinkedIn

Work with us: hei@thenudgelab.no

Waldemar Thranes Gate 98B

LinkedIn

Identify

Define

Develop

Evaluate

Refine

Scale

Understand

Define

Develop

Test

Evaluate

Scale

Understand

Define

Develop

Test

Evaluate

Scale

Our iterative approach involves rapidly testing and refining solutions in real-world settings. This ensures solutions that are flexible, effective, and lead to long-term results like increased customer value, reduced churn, better employee adaptation, and improved decision-making.

Ethics

Information about behavior and decision-making can be misused, then referred to as manipulative design or sludging. Therefore, it is important for us at Nudgelab to take ethical considerations that put the individual's needs and their best interests first.

1. Transparency 2. Easy to choose something else 3. Lead with good intent

AmosNL

AmosNL

AmosNL delivers AI-driven predictions from science research, customer insights, and synthetic behavioral segments, enabling measurable behavior change and results for your business.

AmosNL delivers AI-driven predictions from science research, customer insights, and synthetic behavioral segments, enabling measurable behavior change and results for your business.

You get a pretested set of predictions that allow you to make confident, data-driven decisions for your next behaviour change project, that minimize cost and uncertainty while maximizing the impact.

You get a pretested set of predictions that allow you to make confident, data-driven decisions for your next behaviour change project, that minimize cost and uncertainty while maximizing the impact.

1. Transparency
2. Easy to choose something else
3. Lead with good intent