Nudgelab

Our behavioral framework

Identify

Identify and understand the real behavior and the desired behavior in the right context.

Identify

Identify and understand the real behavior and the desired behavior in the right context.

Define

Formulate and prioritize hypotheses of interventions that can lead to the desired outcome.

Define

Formulate and prioritize hypotheses of interventions that can lead to the desired outcome.

Develop

Produce measurable interventions that are tested in practice.

Develop

Produce measurable interventions that are tested in practice.

Evaluate

Understand what affects behavioral change and how to implement and scale.

Evaluate

Understand what affects behavioral change and how to implement and scale.

Refine

Continuous optimization and adjustment of interventions.

Refine

Continuous optimization and adjustment of interventions.

Scale

Implement the most effective interventions in full scale.

Scale

Implement the most effective interventions in full scale.

Identify

Define

Develop

Evaluate

Refine

Scale

Identify

Identify and understand the real behavior and the desired behavior in the right context.

Define

Formulate and prioritize hypotheses
of interventions that can lead to the desired outcome.

Develop

Produce measurable interventions that are tested in practice.

Evaluate

Understand what affects behavioral change, and how to implement and scale it.

Refine

Continuous optimization and adjustment of interventions.

Scale

Implement the most effective interventions in full scale.

Identify

Define

Develop

Evaluate

Refine

Scale

Identify

Identify and understand the real behavior and the desired behavior in the right context.

Define

Formulate and prioritize hypotheses
of interventions that can lead to the desired outcome.

Develop

Produce measurable interventions that are tested in practice.

Evaluate

Understand what affects behavioral change, and how to implement and scale it.

Refine

Continuous optimization and adjustment of interventions.

Scale

Implement the most effective interventions in full scale.

We develop and refine solutions quickly by testing them in the real world and continuously evaluating their effectiveness.

This iterative approach ensures our solutions are flexible and grounded in what works, leading to long-term results like increased customer value, reduced churn, better employee adaptation, and improved decision-making.

Based on Nesta x BIT

Ethics

Information about behavior and decision-making can be misused, then referred to as manipulative design or sludging. Therefore, it is important for us at Nudgelab to take ethical considerations that put the individual's needs and their best interests first.

1. Transparency
2. Easy to choose something else
3. Lead with good intent

Sunstein & Thaler, Nudge, 2008

Amos NL

Amos NL delivers AI-driven predictions from science research, customer insights, and synthetic behavioral segments, enabling measurable behavior change and results for your business.

Science Based
We dive into research literature to identify the most effective and evidence-based interventions for your unique context.
Tailored Insights
These interventions are com-bined with specific information about your company, relevant news landscapes, and behavioral psychological insights.
Tested Predictions
Finally, we test these interventions on synthetic behavioral segments, which are modeled based on your context and extensive research data.

Science Based

We dive into research literature to identify the most effective and evidence-based interventions for your unique context.

Science Based

We dive into research literature to identify the most effective and evidence-based interventions for your unique context.

Tailored Insights

These interventions are combined with specific information about your company, relevant news landscapes, and behavioral psychological insights.

Tailored Insights

These interventions are combined with specific information about your company, relevant news landscapes, and behavioral psychological insights.

Tested Predictions

Finally, we test these interventions on synthetic behavioral segments, which are modeled based on your context and extensive research data.

Tested Predictions

Finally, we test these interventions on synthetic behavioral segments, which are modeled based on your context and extensive research data.

You get a pretested set of predictions that allow you to make confident, data-driven decisions for your next behaviour change project, that minimize cost and uncertainty while maximizing the impact.

Ready to try?

Work with us: hei@thenudgelab.no

Waldemar Thranes Gate 98B

Our behavioral framework

Identify

Identify

Define

Define

Develop

Develop

Evaluate

Evaluate

Refine

Refine

Scale

Scale

Identify

Define

Develop

Evaluate

Refine

Scale

Identify

Define

Develop

Evaluate

Refine

Scale

Ethics

Information about behavior and decision-making can be misused, then referred to as manipulative design or sludging. Therefore, it is important for us at Nudgelab to take ethical considerations that put the individual's needs and their best interests first.

1. Transparency 2. Easy to choose something else 3. Lead with good intent

Amos NL

Amos NL

Amos NL

Amos NL delivers AI-driven predictions from science research, customer insights, and synthetic behavioral segments, enabling measurable behavior change and results for your business.

Amos NL delivers AI-driven predictions from science research, customer insights, and synthetic behavioral segments, enabling measurable behavior change and results for your business.

You get a pretested set of predictions that allow you to make confident, data-driven decisions for your next behaviour change project, that minimize cost and uncertainty while maximizing the impact.

You get a pretested set of predictions that allow you to make confident, data-driven decisions for your next behaviour change project, that minimize cost and uncertainty while maximizing the impact.

1. Transparency
2. Easy to choose something else
3. Lead with good intent