To increase correctly sorted waste, we gathered insights from users and similar stations in other areas. Based on this, we tested a combination of interventions that improved communication, physical design, and service. The measures included new, clear signs following the national standard, a more intuitive station layout that prevents incorrect disposal in residual waste, as well as increased customer guidance and a separate reception point for hazardous waste.
Residual waste was reduced with 46-ton during the experiment period, which corresponds to approximately 282.000 NOK in cost savings for Vefas over 6 months. In addition, customer satisfaction increased, and feedback particularly highlighted the new signs and personal guidance as crucial success factors.
"I think the signs are absolutely brilliant. I love that they say 'yes please' and 'no thank you,' and that they also tell us where to dispose of the items on the 'no thank you' list."
Customer
Some customers continued driving too close to the residual waste area, which was solved by marking the drop-off zone more clearly with a white stripe where cars should stop—an important reminder that physical design must be intuitive.
