Nudgelab combines scientific expertise with client insight to drive lasting change with measurable impact.
Core

Irmelin Bergh

Partner/ PhD/ Behavioral Psychologist,

Irmelin Bergh

Partner/ PhD/ Behavioral Psychologist,

Irmelin Bergh

Partner/ PhD/ Behavioral Psychologist,

Anna Malena Njå

Behavioral Strategist,

Anna Malena Njå

Behavioral Strategist,

Anna Malena Njå

Behavioral Strategist,

Alexandra Fonne Bolmstedt

Alexandra Fonne Bolmstedt

Alexandra Fonne Bolmstedt

Anine Riege

PhD, Behavioral Psychologist

Anine Riege

PhD, Behavioral Psychologist

Anine Riege

PhD, Behavioral Psychologist

Advisory

Diversifi

Global Behavioral Science Network

Diversifi

Global Behavioral Science Network

Diversifi

Global Behavioral Science Network

Ingela Lundin Kvalem

Professor of psychology at the Department of Psychology

Ingela Lundin Kvalem

Professor of psychology at the Department of Psychology

Ingela Lundin Kvalem

Professor of psychology at the Department of Psychology

Erik Løhre

Associate professor in the Department of Leadership and Organizational Behaviour

Erik Løhre

Associate professor in the Department of Leadership and Organizational Behaviour

Erik Løhre

Associate professor in the Department of Leadership and Organizational Behaviour

Mads Frank

Director of Behavioural Sciences at GSK

Mads Frank

Director of Behavioural Sciences at GSK

Mads Frank

Director of Behavioural Sciences at GSK

  1. Our Business
Our business is to change behavior.
We exist to change people’s behavior for good.
We exist to change people’s behavior for good.
  1. Our Job
Our job is to bridge the gap between what people say and what they do.
  1. Evidence-Driven
We choose facts over intuition.
  1. Action-Oriented
We operate by the principle
“Get things done.”
  1. Meaningful Impact
We create value for people, society, and business.
  1. Our Culture
We provide the structure and framework for you and the team to learn and grow.
  1. Personal Ownership
You are responsible for shaping your role and driving change.
  1. Personal Ownership
You are responsible for shaping your role and driving change.
  1. Personal Ownership
You are responsible for shaping your role and driving change.
  1. Collective Wins
We experience success and failure together as one team.
  1. Collective Wins
We experience success and failure together as one team.
  1. Collective Wins
We experience success and failure together as one team.
Clients
Collaborators